Reimagining the online presence of a luxury eyelash bar.
Branding, Art Direction, UI
Washington DC's premier lash and makeup bar, Elle Lash Bar was in dire need of a digital brand re-alignment.
The current web presence lacked the brand personality and voice that was apparent and present in the physical location. The website made a rather cumbersome and disjointed experience for users wanting to book appointments online.
We opted to re-align the digital presence by crafting a fresh UI design that accurately tends the brand voice that is undeniably present in the physical experience. Then we extended this aesthetic across mobile and tablet devices and implemented a usable booking experience to create a seamless Elle Lash Bar experience.