Developing a product to test fresh ideas with tv fans.
Branding, Art Direction, UI
Imagining, conceptualizing and building a product aimed at testing new products with die-hard tv fans and employees alike.
The current process for testing new ideas with users was cumbersome and definitely not a fun experience. There were screenshots and long email threads involved.
We opted to completely re-imagine the process of getting valuable feedback from our diehard users. I was responsible for the logo, branding, overall look and feel and user interface for the product affectionately named, FanLab.
The A Team
Creative Direction — Chris Jacobs
UX — Kennard Lilly + Moshe Schmuel
UI/Branding — Kennard Lilly
Development — Anish Aggarwal
Strategy — Marc Johnson