Disrupting the finance industry by building a new kind of credit score.
I set out to design a more memorable, emotional, easy-to-use experience for those Tala users who want to apply for a loan online.
I really like IDEO's human centered design process. It focuses on balancing emotion, rational, inspiration, and data-driven, rational thought. I also really like veering off the process slightly as the project's needs see fit. Every project is unique.