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Disrupting the finance industry by building a new kind of credit score.

Mobile Apps

I set out to design a more memorable, emotional, easy-to-use experience for those Tala users who want to apply for a loan online.

Early Moodboard

Initial Inspiration


The Process


I really like IDEO's human centered design process. It focuses on balancing emotion, rational, inspiration, and data-driven, rational thought. I also really like veering off the process slightly as the project's needs see fit. Every project is unique.

The Persona

I imagined improving the experience for a frequent Tala user, and specifically the experience of applying for a loan.

About Jason
Age: 28
Occupation: Social Media Manager/Business Owner
Location: New York City, NY
Personality: Modern, enthusiastic about tech, outgoing

User Flow

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Visual Design & Prototype

the UI flow
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